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Wie neue Technologien die B2B-Omnichannel-Strategien revolutionieren

Von Michiel Schipperus, CEO, Sana Commerce Die Dynamik im B2B-Omnichannel-Vertrieb hat die Kundenorientierung neu definiert. Zwar haben Hersteller und Großhändler zu Unternehmenskunden seit jeher engere Beziehungen als zu Endverbrauchern. Doch neue Technologien wie Virtual Reality, 3D-Druck oder Internet of Things mit den daraus entstehenden Daten erweitern die Ebenen der Interaktion, die das Hersteller-Kunden-Verhältnis für beide Seiten gewinnbringend vertiefen. Bis zum Jahr 2020 werden deutsche Unternehmen knapp 850 Millionen Euro in innovative Anwendungen aus dem Bereich Virtual bzw. Mixed Reality (VR und MR) investieren, der Löwenanteil soll auf die Entwicklung von B2B-Anwendungen entfallen – das zeigt die Studie „Head Mounted Displays ...

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