Von Michiel Schipperus, CEO, Sana Commerce Die Dynamik im B2B-Omnichannel-Vertrieb hat die Kundenorientierung neu definiert. Zwar haben Hersteller und Großhändler zu Unternehmenskunden seit jeher engere Beziehungen als zu Endverbrauchern. Doch neue Technologien wie Virtual ...
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